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Guide to undergraduate dissertations in the social sciences

Key Differences Between Primary and Secondary Research

❶While primary data is need-specific and quality is also up to the mark, but it is expensive and consumes more time.

Content: Primary Research Vs Secondary Research

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Primary research is designed to meet your unique and specific needs. This fundamental research is conducted by you (if you're on a tight budget), or by a research firm that you hire for the project—usually a firm that comes recommended by a colleague. The research can include focus groups, surveys, interviews, and observations.

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Primary Market Research Methods. There are two forms of research: primary research and secondary research. Primary research is proprietary research, which means the data is collected directly from the research subject/area, by the researcher.

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Secondary research is defined as an analysis and interpretation of primary research. The method of writing secondary research is to collect primary research that is relevant to a writing topic and interpret what the primary research found. Primary research is more expensive and time consuming but it will give better results than secondary data (Gratton & Jones, ).There are several methods that can be used for research like interviews, questionnaire, surveys, observation etc.

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On the contrary, Secondary research is a research method which involves the use of data, already collected through primary research. The main difference between primary and secondary research lies in the fact that whether the research is conducted previously or not. This article describes a process to conduct primary market research, such as gathering information and data from customers, suppliers, vendors, as well as your own employees.